VIVA Cash QR Codes

VIVA Cash needed a simple visual vehicle to launch the new digital mobile wallet app across multi-platforms from outdoor to social channels.

We needed to include the QR code from which you can download the new App, so we decided to included it in the main visual. With over 800 shopping and dining merchants across Bahrain and also as more and more partners continuously coming onboard, the campaign also had to be adaptable enough to do different partner executions.