K-LYNN: SELF-CHECK OUT

Lingerie shopping turned into a life-saving action.

Every lingerie website looks the same – with models featured in typical beauty poses.

K-Lynn, a leading lingerie brand from the Middle East, looked no different – but then we changed that.

We re-shot K-Lynn’s entire lingerie collection, turning every beauty pose into a step-by-step guide to self-check for breast cancer. And since most lingerie shopping is done in private, K-Lynn’s e-commerce website became a first-of-its-kind platform that could directly reach women during a captive moment and encourage them to act by immediately performing a self-check.

An interactive chatbot on the website even provided women with the option to schedule a mammogram screening at affiliated clinics.