NBA – JUMP!

Neglected fishing nets in the sea make up 80% of marine debris in India, devastating marine life and their natural habitat. Neglected basketball nets abound in courts across India, as do many neglected female talents - both remaining unseen.

The NBA via its community program sought to make a difference.

"JUMP" was a spoken word film, with an original soundtrack, that encompasses a story behind chances to the unseen, and taking the leap out of one’s existential reality to one’s deserving reality.

The NBA made an impact on sea and land, introducing “Nets for Change”. The initiative focused on dual impact - reviving India’s seas and marine habitats, one neglected net at a time. And enabling young female talents to learn and master the game of basketball, one neglected hoop and female talent at a time.

The nets were installed across neglected basketball courts in India. On those courts, we organized trainings for young female talents with NBA coaches. And then, games were organized to give them a chance to get recognized for their skills. These games also educated the communities on the importance of keeping our oceans clean.