Pepsi, wanted to capture its rightful market share by co-creating paired moments of culture and local traditional food. While people may ask for a Coke at a restaurant, they ask for ‘Bebsi’ at their local kebab shops, cafés and shawarma guys.
‘A Thirst For Firsts’ is a journey of endless discovery where food, flavor and fun converge in the moment, to offer an experience so unique, it keeps you thirsty and raring to find the next one.