Carry Your Friends on Your Travels

VIVA wanted to launch a new range of competitively priced Roaming Plans. So, we decided to personify a very basic insight: people always want to carry their friends and family with them.

The films are based on 3 different stories where VIVA's Roaming Plans enabled the characters to have their friends and family with them when they needed them the most. Adding humor to the stories made the films rewatchable and saw them trending on instagram.