2017 Bahrain Shopping Festival

Shop Bahrain is a perfectly timed celebration that starts at the peak of the festive winter months. Currently no other country in the GCC has a national festival positioned as a winter carnival. There is an opportunity here. We know how the locals and expats alike, love the winter months especially because it allows for more outdoor activity. People are dressed in their finest winter gear and are out and about.

Our idea is to play this up as a unique selling point by showcasing the island of Bahrain as a winter wonderland which is teeming with people, buzzing with excitement and overflowing with offers. We aim to literally bring alive that festive spirit in the air.